Video Communications And Its Potential Impact On The Public Utility ...

Public utilities form the backbone of our everyday lives ? electricity, natural gas, and water form an unmovable bedrock that all other productivity is built on.

The changing landscape for utilities companies:

In recent years, utilities companies have needed to become increasingly competitive, while compensating for shrinking margins. On the other hand, the public has come to rely more and more on their services, and even the most minor issue with communication can have huge repercussions.
Another factor that utilities companies are more mindful of are green issues: utilities companies have become stewards of environmental concerns, and are always looking for ways to decrease their overall footprint and produce energy more efficiently.

Video Conferencing, and how it can help utilities companies:

That?s why Video Conferencing has had a big impact in this industry. Video Conferencing has allowed public utilities companies to cut down heavily on their travel, while communicating more efficiently. Their environmental footprint is lowered, as is the overhead that?s created with constant travelling, hotels, car rentals, and more.

Video Conferencing has also allowed far clearer communication ? rather than engineers or technical representatives having to hash out communication through phone and email, they can communicate with each other in real time and high definition. Thoughts are exchanged visually and easily ? just like in real life! Oftentimes a simple visual demonstration can be more effective than a day?s worth of emails back-and-forth.

Areas where utilities companies have seen the biggest changes:

Utilities companies have seen vast communication improvements across their companies, but specific areas include amongst the executive team, the engineering team, the marketing and sales departments, and even the human resources departments, who are now able to do recruiting and interviews in a more efficient manner.

Takeaways from the Utilities Companies:

Innovation has always been a key driver in moving companies forward, and the utilities industry?s continued adoption of Video communication has allowed them to lessen their environmental impact while increasing their profit margins and improving communication!

Source: http://todotvonline.com/2011/09/video-communications-and-its-potential-impact-on-the-public-utility-sector/

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